Buying Procedure

The Pure Gold Company has a simple, four-step process in place for buying physical gold.

  1. Consult with our advisers to find the best investment for you.
  2. Create a purchase order to instruct us to buy your chosen gold.
  3. Payment is either by cheque or bank transfer (card payments are available for some smaller orders).
  4. The final stage is storage and delivery. The Pure Gold Company can deliver your precious metals to a location of your choosing via our fully insured and complementary delivery service.

From one of our dedicated specialists to understand what products are available and relevant to you. We listen to your circumstances and are happy to provide tax efficient solutions.

01

When you feel comfortable and confident and you’ve had all your questions adequately answered you are able to complete a purchase order which is your instruction to purchase metals.

02

In order to lock in the price and complete your order you can transfer funds via bank transfer or personal cheque. For smaller orders we may accept debit or credit cards.

03

You can either receive your gold via our fully insured and tracked delivery service.

04

Procedure to Buy Gold

  1. We buy gold which has been pledged by you in Banks, Gold loan companies, pawn brokers etc.
  2. We provide you an upfront advance to release your gold and the same will be purchased by us at the current market values.
  3. Act before its too late, Your gold loan accumalates interest every month ranging from 15% to 36% per annum.
  4. If you are unable to clear your loan dont hesitate to liquidate it and get some benefit.
  5. In most of the default cases the gold can be auctioned by the financier & may also face legal issues for non repayment.

Call your financier provide him your gold loan account details and check your outstanding amount (principle + interest) to release the gold loan.

01

Visit our office and present your gold loan document for a preliminary estimation. Do let us know the purities of the gold ornaments, place of purchase, time of purchase. A scenario report will be generated based on the information provied. If your Gold loan is feasible we will provide you with an offer and it is left to you to accept it. Your KYC will be completed and arrangement will be made to release your gold.

02

Our Valuator will accompany you to the Bank or Finance company and make the payment directly, After the gold is released you can head back to our office for final testing & valuation.

03

Once the test results are ascertained the valuator will log it into our system and an auto generated final valuation report will be shown. On your acceptance payment will be made to you instantly by Cash* / Imps / NEFT or RTGS.

04

Procedure to buy and sell gold

It is observed that money en-cash on buying/selling gold leads to disappointment if you do not research following things properly before buying gold.

Here is the criterion to buy gold jewellery/ornaments:

Because there is no standardised method to get to know the exact selling price of gold, it is advisable to take quotes about your gold from different jewellers before selling.

01

A genuine seller always asks you to present the original bill while selling gold. This helps in avoiding the conflict of intererst as purity of the ornament is specifically mentioned in the bill, which makes it impossible for jewellers deny anything as everything about the purchased gold is stated in the bill.

02

Make sure your ornaments have the hallmark sign or are of complete 24 carat. If your jewellery is 916 hallmarked then it is sure that your gold has 91.6 percent gold all others are mixed with alloy to make ornaments out of it. In case the gold has no hallmark sign it, jewellers can manipulate it for poor purity.

03

Jewellers have different methods to check the purity of gold like, such as the acid test, electrical conductivity test or XRF test. Moreover, some jewellers also melt the ornaments and filter the gold to determine the purity and weight but again it is a loss if you are not happy with purity and weight of your melted gold.

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